Words are powerful. They have the ability to inspire, motivate, and lift kids, but also the power to do the opposite. The considerable work of our expert in this episode has helped coaches and parents become more aware of their words, teaching how they can build confidence and self-esteem in athletes and avoid the pitfalls of imprinting. Coach Reed has dedicated his life to youth sports as the developer of the Excellence Equation Education System, co-creator of Positive Discipline Tools for Coaches, and the lead speaker and Chief Content Officer for Changing the Game. With 30 years of experience as an educator and coach, and dual master’s degrees in Sports Psychology and Early Childhood Education he offers a wealth of practical and science-based experience to aid coaches and others in leading athletes to excel in and beyond sports. Since the release of his TEDx talk “Echoes Beyond the Game”, he’s become a trusted educator and advisor to sports organizations worldwide. Coach Reed’s gifts are in creating passion and purpose in others, and in distilling complex theories into understandable and easily implementable practices. His interest in brain health and language led him to research how important the echos left on the field have on the psyche of athletes. He shares that for every negative word it takes nearly five positives to reduce the imprint, the immense importance of allowing athletes to guide post-game conversations, and creating the vital role of team parent to act as a liaison between parents and coaches. To connect with Coach Reed, learn more about the 3 myths of youth sports, watch his TEDx talk, listen to the Way of Champions podcast, and learn ways to create a more athlete-centric playing environment, find him here:https://changingthegameproject.com!